跨文化商务沟通的范式研究：实践的理论精要

10.10 Review and Discussion

10.9 Message Encoding Strategies for an International Business Contract

10.8 Message Encoding Strategies for Negotiation

10.7 Negotiation Styles and Guideline in Five Countries

10.6 Language Strategies for Face-to -Face Negotiating

10.5 Communication Strategies for Negotiation across Cultures

10.4 Negotiating Styles

10.3 Cultural Responsive Strategies for cross Cultural Negotiation

10.2 Cross Cultural Negotiating Process

10.1 Cross Cultural Negotiating Environment

Chapter 10 Negotiation Communication across Cultures

Reference

9.9 Review and Discussion

9.8 Message Encoding Strategies for an Advertising Plan

9.7 Media Strategies for Advertising Communication

9.6 Cross Cultural Advertising Communication Styles

9.5 Lingual Codes in cross Cultural Advertising Communication

9.4 The Message Creative Strategy for Advertising

9.3 A Model of cross Cultural Advertising Communication Strategies

9.2 A Paradigm for cross Cultural Advertising Communication

9.1 Communication Environment

Chapter 9 Advertising Communication across Cultures

Reference

8.9 Review and Discussion

8.8 Message Encoding Strategies for Marketing Plans

Appendix

8.7 Persuasive Strategies and the Function of Sales Letters

8.6 Strategies for Establishing Business Relations

8.5 Lingual Codes in cross Cultural Marketing Communication

8.4 Cultural Codes in cross Cultural Marketing Messages

8.3 A Model of cross Cultural Marketing Communication Strategies

8.2 A Paradigm for cross Cultural Marketing Communication

8.1 Communication Environment

Chapter 8 Marketing Communication across Cultures

Reference

7.7 Review and Discussion

7.6 Discourse Structuring Strategies for Email

7.5 Discourse Structuring Strategies for Business Reports

7.4 Discourse Structuring Strategies for Memoranda

7.3 Discourse Structuring Strategies for Business Letters

7.2 Structuring Macro Discourses

7.1 Discourse Structure Analyses

Chapter 7 Discourse Structuring Strategies

Reference

6.6 Review and Discussion

6.5 Message Transforming: From Visual to Verbal Messages

6.4 Strategies for Effective Business Presentation across Cultures

6.3 Encoding Rules of Nonverbal Communication

6.2 Rule Systems in Verbal Codes

6.1 A Paradigm for Encoding and Decoding Messages

Chapter 6 A Paradigm for Encoding and Decoding Messages

Reference

5.7 Review and Discussion

5.6 Vague Language Strategies for cross Cultural Business Communication

5.5 Language Formality in cross Cultural Business Communication

5.4 Language Strategies for Written Communication

5.3 Language Strategies for Maintaining Face in Communication

5.2 Politeness Principles

5.1 Co-operative Principles

Chapter 5 Language Strategies

Reference

4.8 Review and Discussion

4.7 Context and Cross Cultural Business Communication Strategies

4.6 Contextual Framework of Cross Cultural Business Communication

4.5 Relations between Culture Language and Communication

4.4 Dynamic Model of Languageand Culture

4.3 Representation Model of the World of Experience

4.2 Relations between Language and Culture

4.1 Functions and Structures of Language

Chapter 4 Language Culture and cross Cultural Communication Strategies

Reference

3.12 Review and Discussion

3.11 Culture and Communication Strategies for Building Business Relations

3.10 Culture Determinates Communication Styles and Language Strategies

3.9 A Framework of Strategies for Business Communication across Cultures

3.8 Cultures Synergizing Organizational Growth Strategies

3.7 Cultural Elements of International Business Strategies

3.6 Cultures Determining Formulation of International Business Strategies

3.5 Organizational Culture Determining Internal Strategic Selection

3.4 Relations between Cultures and International Strategies of Organizations

3.3 Organizational Cultures

3.2 Dimensions and Theoretical Frameworks of Cultures

3.1 Definitions and Elements of Cultures

Chapter 3 Culture Organizational Culture and Communication Strategies

Reference

2.10 Review and Discussion

2.9 Communication Strategies Based on Business and Corporate Strategies

2.8 Framework for Inter-organizational Communication Strategies

2.7 Communication Strategies

2.6 Relations between Strategies and Communication

2.5 An Integrated Model of International Corporate and Business Strategies

2.4 International Corporate and Business Strategies

2.3 Business Strategies

2.2 Corporate Strategies

2.1 Definition and Categories of Strategies

Chapter 2 Organizational Strategies and Communication Strategies

Reference

1.8 Review and Discussion

1.7 A Conceptual Paradigm for Business Communication across Cultures

1.6 Contextual Elements of Business Communication

1.5 Context of Business Communication: Global Business Environment

1.4 A Paradigm for Business Communication

1.3 Elements of Communication

1.2 Purposes and Principles of Communication

1.1 Definition of Communication

Chapter 1 Defining a Paradigm for Business Communication across Cultures

Introduction

Acknowledgements

Preface 3

Preface 2

Preface 1

About the author

版权信息

封面

封面

版权信息

About the author

Preface 1

Preface 2

Preface 3

Acknowledgements

Introduction

Chapter 1 Defining a Paradigm for Business Communication across Cultures

1.1 Definition of Communication

1.2 Purposes and Principles of Communication

1.3 Elements of Communication

1.4 A Paradigm for Business Communication

1.5 Context of Business Communication: Global Business Environment

1.6 Contextual Elements of Business Communication

1.7 A Conceptual Paradigm for Business Communication across Cultures

1.8 Review and Discussion

Reference

Chapter 2 Organizational Strategies and Communication Strategies

2.1 Definition and Categories of Strategies

2.2 Corporate Strategies

2.3 Business Strategies

2.4 International Corporate and Business Strategies

2.5 An Integrated Model of International Corporate and Business Strategies

2.6 Relations between Strategies and Communication

2.7 Communication Strategies

2.8 Framework for Inter-organizational Communication Strategies

2.9 Communication Strategies Based on Business and Corporate Strategies

2.10 Review and Discussion

Reference

Chapter 3 Culture Organizational Culture and Communication Strategies

3.1 Definitions and Elements of Cultures

3.2 Dimensions and Theoretical Frameworks of Cultures

3.3 Organizational Cultures

3.4 Relations between Cultures and International Strategies of Organizations

3.5 Organizational Culture Determining Internal Strategic Selection

3.6 Cultures Determining Formulation of International Business Strategies

3.7 Cultural Elements of International Business Strategies

3.8 Cultures Synergizing Organizational Growth Strategies

3.9 A Framework of Strategies for Business Communication across Cultures

3.10 Culture Determinates Communication Styles and Language Strategies

3.11 Culture and Communication Strategies for Building Business Relations

3.12 Review and Discussion

Reference

Chapter 4 Language Culture and cross Cultural Communication Strategies

4.1 Functions and Structures of Language

4.2 Relations between Language and Culture

4.3 Representation Model of the World of Experience

4.4 Dynamic Model of Languageand Culture

4.5 Relations between Culture Language and Communication

4.6 Contextual Framework of Cross Cultural Business Communication

4.7 Context and Cross Cultural Business Communication Strategies

4.8 Review and Discussion

Reference

Chapter 5 Language Strategies

5.1 Co-operative Principles

5.2 Politeness Principles

5.3 Language Strategies for Maintaining Face in Communication

5.4 Language Strategies for Written Communication

5.5 Language Formality in cross Cultural Business Communication

5.6 Vague Language Strategies for cross Cultural Business Communication

5.7 Review and Discussion

Reference

Chapter 6 A Paradigm for Encoding and Decoding Messages

6.1 A Paradigm for Encoding and Decoding Messages

6.2 Rule Systems in Verbal Codes

6.3 Encoding Rules of Nonverbal Communication

6.4 Strategies for Effective Business Presentation across Cultures

6.5 Message Transforming: From Visual to Verbal Messages

6.6 Review and Discussion

Reference

Chapter 7 Discourse Structuring Strategies

7.1 Discourse Structure Analyses

7.2 Structuring Macro Discourses

7.3 Discourse Structuring Strategies for Business Letters

7.4 Discourse Structuring Strategies for Memoranda

7.5 Discourse Structuring Strategies for Business Reports

7.6 Discourse Structuring Strategies for Email

7.7 Review and Discussion

Reference

Chapter 8 Marketing Communication across Cultures

8.1 Communication Environment

8.2 A Paradigm for cross Cultural Marketing Communication

8.3 A Model of cross Cultural Marketing Communication Strategies

8.4 Cultural Codes in cross Cultural Marketing Messages

8.5 Lingual Codes in cross Cultural Marketing Communication

8.6 Strategies for Establishing Business Relations

8.7 Persuasive Strategies and the Function of Sales Letters

Appendix

8.8 Message Encoding Strategies for Marketing Plans

8.9 Review and Discussion

Reference

Chapter 9 Advertising Communication across Cultures

9.1 Communication Environment

9.2 A Paradigm for cross Cultural Advertising Communication

9.3 A Model of cross Cultural Advertising Communication Strategies

9.4 The Message Creative Strategy for Advertising

9.5 Lingual Codes in cross Cultural Advertising Communication

9.6 Cross Cultural Advertising Communication Styles

9.7 Media Strategies for Advertising Communication

9.8 Message Encoding Strategies for an Advertising Plan

9.9 Review and Discussion

Reference

Chapter 10 Negotiation Communication across Cultures

10.1 Cross Cultural Negotiating Environment

10.2 Cross Cultural Negotiating Process

10.3 Cultural Responsive Strategies for cross Cultural Negotiation

10.4 Negotiating Styles

10.5 Communication Strategies for Negotiation across Cultures

10.6 Language Strategies for Face-to -Face Negotiating

10.7 Negotiation Styles and Guideline in Five Countries

10.8 Message Encoding Strategies for Negotiation

10.9 Message Encoding Strategies for an International Business Contract

10.10 Review and Discussion