贺信原文

Oct.27，2009

Dear Mr. Kangxi Wu，

I’m very happy to know your book，“Theory and Practical Operations of Media Integrated Marketing”will be published soon. Congratulations to you on completing this landmark event.

It is very significant that you have used the integrated marketing concept to delve into the Chinese Media Field. The idea of combining Chinese media characteristics with specific case analyses is quite unique. This combination of theoretical research and existing knowledge should provide new breakthroughs for Chinese managers. I’m sure it will carry forward the integrated marketing theory in China.

Finally，I hope the publication of the book is smooth，and wish you success in this broader exploration of the IMC pathway.

Don E. Schultz

Northwestern University