The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others， an envy which will then justify her loving herself.
—Ways of Seeing， Art Critic， John Berger
作为观赏者的买家，理应羡慕购买这款产品后会成为的自己。她理应想象，经过这款产品的改造，她会成为他人羡慕的对象；而这份羡慕，将随之给她以充分的理由去爱自己。
——《观看之道》约翰·伯格，艺术评论家