- 设计师的海报招贴色彩搭配手册
- 齐琦
- 721字
- 2021-03-31 08:49:14
3.7 紫色
3.7.1 认识紫色
紫色:紫色是由温暖的红色和冷静的蓝色化合而成,是极佳的刺激色。在中国传统观念中,紫色是尊贵的颜色,而在现代,紫色则是代表女性的颜色。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39155.jpg?sign=1734376850-ecLX9PUjCHegQPMcucjMXafQQiaQYpWB-0-18f376d00f1d1babb2917fca05a00188)
紫
RGB=102,0,255
CMYK=81,79,0,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39156.png?sign=1734376850-NfJ127QRosATvprS9vXdtkEvqY8h8opc-0-fea870da6832be8fee9d707fd758769e)
木槿紫
RGB=124,80,157
CMYK=63,77,8,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39164.png?sign=1734376850-AOOaft0aOgnvvb7aWpuBtMTf4amAaPMv-0-3e73ea554c7f62920595af477b75f60e)
矿紫
RGB=172,135,164
CMYK=40,52,22,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39160.png?sign=1734376850-VPiHxQyfu2YXsf3tp3QwOlBAVtakJ1s1-0-32bcd64c5b4535999ecf91cc7d4dd49c)
浅灰紫
RGB=157,137,157
CMYK=46,49,28,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39168.png?sign=1734376850-NdF7L4Vqy2by6B4ZpW6BucCq4PPlns9K-0-fbe75ebe86890b4a07b11a5c537347f7)
淡紫色
RGB=227,209,254
CMYK=15,22,0,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39157.png?sign=1734376850-6TQjRWKYBoOSvKKqg23gwVR7RwWiayDp-0-6a2059379c554b42de706e01cdb18511)
藕荷色
RGB=216,191,206
CMYK=18,29,13,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39165.png?sign=1734376850-HYOhQ0909A4YyV6olBzDbvqE1ffpMNpx-0-31c0b481337c569a7b2430a0c17d942f)
三色堇紫
RGB=139,0,98
CMYK=59,100,42,2
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39161.png?sign=1734376850-BHmfQd38GVwkNf3ef7eNtjorPXJ4mgik-0-ede05c557c9882686e4d6278372678f3)
江户紫
RGB=111,89,156
CMYK=68,71,14,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39169.png?sign=1734376850-efVbBcfOhKYS4rS9gCFo8xaqCwUwPoEs-0-a51e1102f8bad1139094cac7a3aca558)
靛青色
RGB=75,0,130
CMYK=88,100,31,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39158.png?sign=1734376850-ZsjtjqPYRMnferAFVrDviBH4rWapi3qt-0-bab1e91168c701fa47f31da6c0a829cc)
丁香紫
RGB=187,161,203
CMYK=32,41,4,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39166.png?sign=1734376850-MVJ86sQnzsoEvdnLVM6E1JotF3tIG6JZ-0-5db9c7cbb94429a7fa07f0af40f89077)
锦葵紫
RGB=211,105,164
CMYK=22,71,8,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39162.png?sign=1734376850-bxP4lzFnW9ppKmPjmtBR9OgrWkTeCVXF-0-a914cfb3f4b273a2e72a8fa3cea2d386)
蝴蝶花紫
RGB=166,1,116
CMYK=46,100,26,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39170.png?sign=1734376850-wo0Q8ZcSb2sWsdIgOxBvfXXwejJpqKwf-0-2cba16184ed3a83d1221683ca137a3bf)
紫藤
RGB=141,74,187
CMYK=61,78,0,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39159.png?sign=1734376850-ny47WMWG6xRPhNPz7RUNcEN9Fw0Cr2Cm-0-94378df1255c462d4bd9973fa9b33739)
水晶紫
RGB=126,73,133
CMYK=62,81,25,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39167.png?sign=1734376850-uSwkig9Nae6YZ6M7CdiwRqUbXdbEfWiv-0-00ad8584c4d8f7fe2daeeddf7c179425)
淡紫丁香
RGB=237,224,230
CMYK=8,15,6,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39163.png?sign=1734376850-XsYMllhWPGg2DmMbdKWJktdX4cysIYLf-0-b5685978da30df80ba7d04ef850c2095)
蔷薇紫
RGB=214,153,186
CMYK=20,49,10,0
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P53_39171.png?sign=1734376850-88nfXhAstE7MZIEWCZKEqYCVKiC7pbTj-0-57910e2c41cd787356f99fa46bc1152d)
3.7.2 紫色搭配
色彩调性:神秘、冷艳、高贵、奢华、魅力、自傲。
常用主题色:
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_108391.jpg?sign=1734376850-hWt2l7iFKqJZNYmWfa3RBe7vmYlk4zBi-0-1fd8a46011deb8b699ef47043dc21415)
常用色彩搭配
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39653.jpg?sign=1734376850-evB7a3YOR0nJohmAdk0QuJhOsmJPgci2-0-bd8bf76e33a96024eaad352f744967ea)
CMYK: 81,79,0,0
CMYK: 34,27,24,0
紫色搭配灰色,是高级的配色方式,给人一种喧闹的感觉,同时极具动感的视觉效果。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39655.jpg?sign=1734376850-vSjA4QaieqRpUChEM9mL5CsKjbIkxCEB-0-9d9762f762beb2c964fefed61c61b15e)
CMYK: 61,78,0,0
CMYK: 10,11,19,0
紫藤色搭配浅米色,整体搭配充分散发着优雅、迷人的视觉效果。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39657.jpg?sign=1734376850-744oy0GOAZl47rzPR3TrBAhNO8vSEfLN-0-f1dc6fc606015c59e234f7e3a73e5862)
CMYK: 46,100,26,0
CMYK: 7,45,27,0
蝴蝶花紫色搭配火鹤红色,是纯度较低的配色方式,给人温和、平稳的感觉。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39659.jpg?sign=1734376850-eEUT7oNyA7Fc6fJD5bhoBTrCyRcXv8ZH-0-3d29e275ace74074aff9e190bfc644c0)
CMYK: 88,100,31,0
CMYK: 15,22,0,0
靛青色搭配淡紫色,神秘莫测的配色,营造出一种幽深、神秘的视觉感受。
配色速查
神秘
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39632.jpg?sign=1734376850-3ErcRdLgDfB2Fc1GithQElkqQLhnW6zk-0-71bc2381ab4204d2070403107ab155ba)
CMYK: 56,62,30,0
CMYK: 57,100,66,28
CMYK: 81,73,12,0
CMYK: 88,100,31,0
冷艳
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39633.jpg?sign=1734376850-xAFwR9DBr0UHuo8KL585oqeyauHk1uXS-0-7b4001614ee58acb0e7b60c73829140d)
CMYK: 54,85,0,0
CMYK: 62,81,25,0
CMYK: 15,22,0,0
CMYK: 92,100,50,0
高贵
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39634.jpg?sign=1734376850-ijFo1rJSdxKU9OlFqPHbS3ulWuWGjCgG-0-8c6610f073985fb7e6653d1f08f443cf)
CMYK: 66,79,0,0
CMYK: 28,88,0,0
CMYK: 67,100,44,6
CMYK: 77,100,39,4
魅力
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P54_39635.jpg?sign=1734376850-siv3iAIMjJGuToxjmvSny6P4mtEwCX2G-0-33a11054653049eb57fe8dbaa69d71f9)
CMYK: 31,100,33,0
CMYK: 13,38,1,0
CMYK: 51,66,0,0
CMYK: 73,100,47,9
这是一款牛奶巧克力的海报设计。海报中的文字好像是由牛奶浇灌出来的,暗示着巧克力中含奶量高。
采用紫色调做牛奶巧克力的宣传海报设计,既浪漫又华丽,是深受人们喜爱的色彩搭配,极具宣传效果。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P55_40189.jpg?sign=1734376850-qkkwXaqwBqJXWy7JPFILK7Yia5Nj8Dpk-0-a7212d3c34f1ef3d7a04de928f611a43)
色彩点评
■整体画面采用浪漫的紫藤色作为背景色,符合巧克力的特点。
■这类的紫色纯度较高,给人以优雅的视觉感。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P55_108392.jpg?sign=1734376850-P2WSUXf6yljn0cjdFy3XTEYKD4ZdkE24-0-5dd3295bb48b44107a0884e571fd526a)
推荐色彩搭配
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P55_108393.jpg?sign=1734376850-AeJt5ViGtbDw1qX0nPrXKHvfA4z5X3nt-0-5a106e1cfb9ac23bf6bf3c9fa2980bc8)
这是一款音乐的宣传海报设计。将人做成了琴,并且还在弹奏,设计十分巧妙。整体画面创意十足。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P55_40232.jpg?sign=1734376850-qzGBpEuTY6OOeiwn6unuQlr8djAQnmBL-0-d401999f488f34ab47d191f54c5b9968)
整体画面以互补色作为配色方式,让人们可以直观看到海报画面,打破了常规的音乐海报的沉闷,使画面更加丰富。
色彩点评
■画面采用木槿色作为主色调,搭配铬黄色和深橙色作为点缀色,是明度较低的配色方式,给人一种优雅的感觉,同时又透出华丽的视觉效果。
■互补色搭配,增强了视觉冲击力。
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P55_108395.jpg?sign=1734376850-Yqf1T1XeQG3RT6eeDyRZ1FPDClCjOljY-0-958c4552d44f93930993932550743a96)
推荐色彩搭配
![](https://epubservercos.yuewen.com/B5324C/16499866505998006/epubprivate/OEBPS/Images/Figure-P55_108396.jpg?sign=1734376850-UJC1qwIsUZfgP5y07oNuDxUHTp03rJJl-0-c03000b2bd5ebc59c11c52c0cd7e1f7e)