Start With a Vision of Scale, and Design for Viral Replication

Sir Fazle Hasan Abed, the founder of Bangladesh-based BRAC, the world’s largest NGO, said, “Small is beautiful, but big is necessary.” Every rural community is unique, but our task was to build a “good enough” intervention that could be duplicated widely. The sign of a well-implemented good idea is that others adopt it as their own. In Mali, well over half of the groups currently in place were trained by volunteers. Recall the conversation with Sali Coulibaly.