A New Mission

We’re so convinced that Great Places to Work For All are better for business, better for people, and better for the world that we’ve updated our mission. It now includes the For All piece: our mission is to build a better world by helping organizations become Great Places to Work For All. And we’ve set a deadline for achieving it: we want every organization across the globe to be a Great Place to Work For All by 2030.

“
We have a new mission and a deadline for it—we want every organization across the globe to be a Great Place to Work For All by 2030.
”

Yes, this is a lofty goal. But we’ve been here before. When we began exploring the idea of a Great Place to Work three decades ago, the concept was not mainstream. Our first 100 Best list with FORTUNE in 1998 was an oddity. Caring about a great culture was considered outlandish by most business leaders. Today, organizations routinely include a great workplace as a core strategic priority, thanks in part to the impact of our Best Workplace lists and certification programs.

The same thing is happening again. There’s a vanguard working to crack this For All concept. The Best Workplaces are moving quickly to become Great Places to Work For All. We hear their curiosity about what For All means and see them nodding in agreement with our new methodology. Soon, workplaces that are great for everyone will be the new baseline expectation for employees, customers, and the broader public. If anything, change may come faster this time around, because we aren’t alone in 2018. More and more business leaders around the world are taking courageous, public stances in favor of a For All world.

We hope this book inspires you to join them and us on our mission. You may be the kind of leader who loves to compete and win the chess match. Or maybe you are driven more by the idea of creating a great company for your employees. Or by the goal of making the world a better place.

No matter what spurs you on, the way forward is the same: creating a Great Place to Work For All.