More Praise for The Four Conversations

“This work by Jeffrey and Laurie Ford is compelling. While there is much literature on the content of effective management—the concepts, models, vocabulary, and acronyms—there is almost nothing on the conversational competence essential to being an effective manager, leader, or executive. Recognizing and being adept with these four conversations is crucial for anyone who aspires to effective management.”

—Brian Stuhlmuller, Partner, Distinctions, Inc., and former CEO,
Mission Control Productivity, Inc., and MediMedia Information Technologies

“I’ve got nothing but praise for this book. Literally, from beginning to end, I was impressed with the concrete, real-life scenarios the authors used to demonstrate their points. This is good, solid material, presented in a way that clearly communicates the value of using four types of conversations consciously and deliberately. As a manager myself, I’ve got an initiative conversation in mind for my next weekly staff meeting.”

—Chris Lee, Editor, Midwest Home magazine, and former Editor-in-Chief, Training magazine

“The Four Conversations offers insight and clarity about the way we speak to one another. Its perceptive observations and real-life examples are valuable in enhancing daily communication with friends and family and indispensable to anyone attempting transformative change.”

—Cheryl Roberto, Commissioner, Public Utilities Commission of Ohio

“This book captures the critical elements of meaningful workplace conversation in a way that will help managers communicate more effectively. The Four Conversations is filled with examples that will improve both performance and engagement.”

—Cindy Ventrice, author of Make Their Day! Employee Recognition That Works